Photo Credit: Twitter
Music mogul Russell Simmons who created Def Jam has teamed up with Universal Music Group creating a label specializing in YouTube artists.
The Youtube-based endeavor All Def Digital will premiere on the video-sharing site later this year.
“I look forward to working with the extraordinary talent from the vastly creative YouTube ecosystem in the same way I’ve worked with musicians, poets, comedians and designers all my life,”
“This is the most exciting new terrain for me, to move talent across all media platforms and I couldn’t have better partners in Brian and Steve, and the most innovative of music executives, Lucian Grainge.”
This will be amazing. Simmons founded musical stars such as Run DMC, Beastie Boys and LL Cool J.
There will be All Def Comedy, All Def Lifestyle, All Def Poetry, and now All Def Music all located on one site.
It is unknown when the site will be launched but sources say the team of champions will begin the project later this year.
Story Credit: CNet