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Since 1993, legendary VIBE Magazine has been sitting on magazine shelves nationwide.
However, SpinMedia has bought Vibe in a deal that could mean the end of the print edition of the famed hip-hop culture magazine.
Vibe was shut down abruptly in 2009 due to a drop in advertising revenue amid an industry slump that killed many magazines.
With the demand becoming high in the online presence, Vibe was forced to go publicly online.
Vibe Media CEO Ari Horowitz said in a statement that the company made huge strides developing Vibe as a digital and mobile property over the past year, having doubled its online traffic.
“Joining with SpinMedia will enable Vibe to continue to evolve and grow as a vibrant digital media brand.”
SpinMedia, previously known as Buzzmedia, owns a number of pop culture brands such as SPIN, Celebuzz, The Frisky and Buzznet. The company did not say in a news release if it would close Vibe’s print publication, but indicated that its focus would be on building Vibe’s digital business.